Event Details

Unlocking Potential: Harnessing CRM to Meet and Exceed SME Business Goals with Ben Titley – Knowledge Exchange Systems Manager at Lancaster University

The next Health@Lancaster Business Bites will take place on Thursday 2nd May at 9am in A14 Innovation Lab at Health Innovation One.

“Unlocking Potential: Harnessing CRM to Meet and Exceed SME Business Goals” delves into the transformative power of Customer Relationship Management (CRM) strategies for small and medium enterprises (SMEs). This presentation explores how SMEs can leverage CRM tools to not only meet but surpass their business objectives. By emphasising the strategic alignment of CRM initiatives with specific business goals, the presentation highlights how SMEs can unlock untapped potential within their customer relationships. Through case studies, practical insights, and actionable tips, attendees will gain a deeper understanding of how CRM can serve as a catalyst for growth, profitability, and sustainable success in the competitive SME landscape.

Business Bites is a fortnightly event delivered by the Health Partnerships Team at Lancaster University, aiming to provide some basic business advice and skills to the wide variety of commercial and non-commercial partners in the Health Innovation Community – as well as valuable peer networking opportunities and the chance to make new contacts. Refreshments are included.

For more information on this and other events at Health Innovation One, please visit our events page here.